When Johannes Gutenberg invented the first iteration of the printing press during the medieval age, reading slowly became a mainstream activity that was afforded by many. Books, newspapers, and magazines became popular, and it didn’t take long for advertisers to play catch up.
And that’s exactly what they did. Of course, they were limited by the medium, which meant they were only able to publish ads that are either in text or graphic form.
Fast forward to the digital age, and that’s not the case anymore. The Internet has shattered that limit, which means people can now consume content not just in text and visual formats, but also in videos.
That’s good news – and bad news – for marketers and advertisers. More formats mean more freedom to express a message clearly, but that also means old formats are now less effective. In fact, more people now prefer watching videos instead of reading articles.
So if you want to stay effective, then you have to master using video in your marketing efforts.
Check out the infographic below to find out 18 types of video content you can use depending on your goals.
