When your wares are out in the marketplace, common sense would dictate that the decisions your potential customers make are governed by rational, clear cut deliberation. It turns out we don’t have time for all that and our subconscious steps in and helps make the choice for us. Previous life experiences and other deep rooted urges weigh things up for us in a split second […] Read more »
The Importance of Phone Numbers in Search Marketing
The best way to stand out in the search results is to get creative! Discover the benefits of using a custom phone number in this infographic and how including these marketing assets within meta descriptions and page titles can improve brand identity, brand recall, and awareness from search engine marketing and advertising campaigns. Read more »
How to Come Up With a Good Marketing Plan
Do you believe in luck? If you do, then here’s a few words for you: Luck means nothing if you don’t have a plan in place to accomplish your goals. For example, you got lucky and were given a chance to present your business idea to a group of very brilliant investors. But you didn’t take the time to prepare for the presentation, and when […] Read more »
18 Types of Video for Content For Every Marketing Goal You Have
When Johannes Gutenberg invented the first iteration of the printing press during the medieval age, reading slowly became a mainstream activity that was afforded by many. Books, newspapers, and magazines became popular, and it didn’t take long for advertisers to play catch up. And that’s exactly what they did. Of course, they were limited by the medium, which meant they were only able to publish […] Read more »
Mobile Marketing Trends and Techniques
Given that 80 percent of people around the world use a smartphone, including mobile platforms in your digital marketing strategy is a smart move. Understanding your customers’ pain points, designing content that is mobile-responsive, and making strategic use of mobile marketing campaigns are all necessary steps for an effective mobile marketing plan. If you’re new to the world of mobile marketing and are seeking guidance […] Read more »
The 6 Steps of Effective Marketing
This infographic presents the main components of digital marketing, which are submitted in the required sequence and briefly described. This information will be useful to all who strive to achieve success with the Internet business. Read more »
B2B Content Marketing Trends to Shape Your Strategy in 2018 and Beyond
The fact that you use content marketing to power your brand through the digital marketing discipline is already a given. You also know that by having a dedicated strategy in creating and distributing high-impact content, you could capture, engage, and influence your discerning B2B audiences. However, how to make this happen is often the missing piece in the puzzle that your marketing team needs to […] Read more »
4 Ways to Boost Outsourced Content Writing
Much too frequently, web content can start sounding very formulaic and boring— it’s not the content writers’ fault, since they are usually facing the pressure of a deadline. Some writers overcompensate by writing deliberately zany copy, but this isn’t an option for a seriously professional site. All the same, wouldn’t it be nice if your website could sound both completely professional and a lot less like […] Read more »
Telemarketing Isn’t Dead
From the get-go, telemarketing is a lot cheaper than any other marketing strategy. Even though it costs less, it’s the most efficient when it comes to converting potential leads to customers and eventually, to long-term ones. Telemarketing offers less interaction from the business to the customer because communication is targeted in that phone call. This is where telemarketing is great. One phone call can summarize […] Read more »
Reasons Why Companies Give Away Freebies
Why do companies give away freebies? This very question was researched and some of the fantastic reasons we compiled were realized by asking some of the bigger brands. Possible promotion components include promotional giveaways, feedback, databases and reputation. Read on to find out why each is beneficial. Read more »