As an old-school marketing technique, many overlook leaflet marketing in their promotional campaigns. This infographic aims to reignite marketing departments’ love for leafleting by looking at what leaflet marketing is and how it can be used by businesses to successfully promote their products and services. Read more »
The Ultimate Guide to Visual Branding
An essential part of a business’s promotion strategy is visual branding. The visual brand is the first thing that customers, clients and potential staff will see so it’s vital to get this right. To help you along the way, this infographic was created so that your business will be on the right path to success. Read more »
10 Tips for Writing PPC Ads
Writing effective Pay Per Click ads isn’t an easy task. With 25 characters for the headline and 70 for the body of the ad, there’s not a lot of room for creativity here! Especially when you’ve got key features and benefits to get across. A strong call to action and the keyword needs to fit somewhere too. Not easy. However there are 10 core principles […] Read more »
A Digital Marketer’s Guide for Discovering the Right A/B Testing Formula (Without Going Mad!)
Sometimes, trying to make sense of the sheer number of variables involved in A/B testing can make your head spin. When starting, the number of possible pathways can be overwhelming. Fortunately, almost everything could provide viable information. Unfortunately, almost everything could provide viable information. This infographic shows you a few useful places to start, so that you can target the most useful variables right away. Read more »
How to Appeal to the 4 Shopper Types
There are 4 types of online shoppers: the Expert, who knows exactly what he wants the Lister, who knows the features he wants the Novice, who doesn’t know what he wants and needs your advice the Browser, who knows you will inspire him Find out how each of the types shops and how to enhance their online shopping experience. Check the statistics of online shoppers’ […] Read more »
Do You Know About Google Remarketing?
Have you ever noticed a particular website that keeps showing up wherever you are on the web after you have visited their website? If so, you have just experienced what Google Remarketing is all about. Google Remarketing is essentially a form of online advertising that is used to increase conversions when used in conjunction with other forms of online marketing strategies like PPC or SEO. It […] Read more »
Top 5 Video Marketing Trends for 2015
If you want to learn about video marketing this year, then take a look at this handy infographic from the Hemel Hempstead based video production company Flat Frog Films. It includes information all about the top trends for 2015. Packed with information about interactivity, connectivity, content, Instagram and consistency, you are sure to find a trend to help propel your video marketing efforts to the next […] Read more »
8 Proven Ways Autoresponders Make Email Marketing More Effective
The number of things that can be done with autoresponders is only limited by your own imagination. Look within your mind to change, combine, and adapt them to do almost anything you want, especially when it comes to email marketing. From welcoming new subscribers to maintaining relationships with older ones, the sky’s the limit! Need more inspiration? Check out the infographic below. Read more »
24 Mind Blowing Sales and Marketing Automation Stats
Did you know that adopting sales and marketing automation in your business can trigger a number of positive events? That’s right, from a more structured approach to sales, faster and more optimized lead generation and nurturing strategies, to closing sales faster, automation is bound to bring in a number of growth opportunities and of course, opportunities to grow your revenue. The sales and marketing automation […] Read more »
Trends That are Changing the Way Brands Market to Consumers
Over the last 20 years, there have been many innovations in technology that have changed the way that consumers find information. Due to this, marketers have had to change their approach on how they engage their target audience. These innovations include the release of the first smartphone in 1994, Facebook, YouTube and Twitter. The introduction of these electronic platforms also ushered in the decline of […] Read more »