Collection of Infographics
Based on statistics from the Direct Marketing Association (DMA), marketing with email has surpassed unsolicited mail when it comes to amount. This isn’t unexpected considering just how much more affordable, more quantifiable and far better targeted email could be than direct mail. Email marketing can certainly help organizations stay in touch with clients and potential customers. However, there is a huge difference between merely including […] Read more »
As the holiday season gets nearer, the window of opportunity for improving your holiday sales gets smaller and smaller. Optimizing your digital marketing campaigns ensures the right people are finding your product at the right time. Check out this infographic for some great data and tips to optimize your campaigns. Read more »
One thing is certain in the marketing world: content is king. In a world where everything can be found online, your company needs to stand apart and produce high-quality, relevant material. It’s not enough to rely on good, old-fashioned ads and commercials—that’s not enough for today’s modern consumer. To attract potential clients, companies need to partake in content marketing. Content marketing engages the target audience; […] Read more »
Color is one of the most important elements to consider when developing your brand and the image you want for your company or organization. Color speaks to the subconscious mind, it sends messages in a split second, which triggers the viewer to be attracted to or turned off by what they see. A brand name is important, a slogan or tagline will help your brand […] Read more »
This infographic contains information on 12 practical ideas that any e-commerce website should test. A/B testing is an important tool in the process of conversion rate optimization because it lets marketers know which version of different elements brings more conversions. Testing and applying the 12 ideas presented in the infographic, marketers and business owners can create an optimized website according to the customer’s behavior. Source: […] Read more »
True Film Production has created an infographic on how to tell your company’s story in 30 seconds. The infographic provides helpful tips on how to make a short video. The infographic explains how the video should focus on the customer, have a unique selling point, make it relatable to the audience, make it memorable, make viewers trust the company and tend to each specific audience. Read more »
Nearly 80% of vacationers use the Internet to plan or book their vacations. Because of this, vacation rental companies must have a strong online, inbound marketing strategy to be successful. This infographic explains the process of inbound marketing for vacation rental companies and shows how the method attracts website visitors and converts them into bookings and repeat business. As this infographic shows, each step of […] Read more »
The infographic is titled the Evolution of Logos, and explains just that. Branding and brand image is such a hot topic in the marketing world today. Branding and logo design is a continuously evolving process that has to adapt to cultural shifts. This infographic takes its readers through the logo and branding history of some of today’s largest companies. I hope you enjoy this infographic as much […] Read more »
It’s time for the Super Bowl again. One of the biggest annual television events in the United States. Each year, the Super Bowl draws well over 100 million viewers, but not everyone is watching for the game itself. Many tune in solely for the brand new commercials being churned out by some of the biggest players in advertising. The real point of contention is weather […] Read more »
“Location, location, location” was once only a mantra in real estate, but it’s found a new home in marketing as brands tighten their targeting on in-store shoppers. With the ubiquity of mobile devices and advances in location technology, brands can now send real time, relevant ads to shoppers about to buy. To see how brands have leveraged location to make purchasing more personalized, take a […] Read more »