Collection of Infographics
In the world of website design and SEO, the most important thing is to consider what domain name (URL) one must chose. This is important because your URL becomes the identity of the business. This infographic will give you 10 tips for structuring your URLs to rank higher than your competitors. Read more »
As you may know, the era of Magento 2 is coming, and one of the important steps to a new platform (because it’s not just a simple upgrade) is to understand what it will provide you with. That is why Amasty team created an infographic on all the SEO-related settings that are available in Magento 2 right out of the box: Auto-Field Generation, rich snippets […] Read more »
Business franchises come in many shapes and sizes, from nationally recognized household names to locally grown niche businesses. No matter what the size of the franchise, they all encounter difficult challenges at some point or another. In terms of a digital marketing campaign, the franchisee and franchisor might not be on the same wavelength. Whereas a franchisor would typically want to control the message they […] Read more »
This infographic was designed to give an easy, but powerful, methodology to measure the optimization level of an AdWords account by looking at 3 Key Performance Indicators (KPIs). It analyzes the level of efficiency, looking at the quality score of the most expensive keywords and thus giving a precise answer to the question: Am I getting the lowest PPCs I can? Afterwards it looks at effectiveness, analyzing conversion […] Read more »
Content marketing has been around for quite some time now, though it has adapted to follow the trends. Nowadays content marketing takes many forms; it can be seen as video, text, ebook, infographic, blog, photo, etc. Whichever form it takes, the most important thing is that it has to be relevant in order to engage users. Even though it has been around for more than […] Read more »
What is the key to success in search engine optimization? Staying on top of the many algorithm changes Google implements each year for one thing. The evolution of the search engine giant means the same smart SEO strategies of the past are now outdated, ineffective, and even worse, counterproductive. Knowledge of Google’s change history from the dawn of SEO to the present and into the future is […] Read more »
Google and other search engines have advanced features that let you narrow in on your searches to exactly what you want. You can change your search location, the time frame when the articles were created, images, videos, news, maps, and more. These are the standard search features Google has, but there are others called advanced search operators. Advanced Google search operators are essentially hacks and […] Read more »
There are a great many techniques and tactics involved where SEO is concerned. Though missing one is rarely sufficient to ruin your website’s ranking, it’s still a risk as well as a missed opportunity. Checklists like this one are helpful resources to prevent this from happening. You can go over them while plotting, carrying out, or even auditing your marketing efforts. This particular checklist is […] Read more »
This infographic shows the importance of planning, designing and optimizing your website. It’s critical that you get these elements correct so that you can convert potential customers into sales. Elements such as color, usability, text and images used are an important factor and can transform the overall impression and trust of your website. Once you have these covered then you have a strong foundation for […] Read more »
There are several important factors that you should never overlook if you want your local business to prosper: plan ahead, assess and update your marketing strategy, and stay up-to-date with industry trends. Now more than ever before people seem to make their purchase decisions online and if you are to turn this to your advantage you should invest your time and efforts in improving your […] Read more »