The State of Social Media and Influencer Marketing in Australia 2018 report produced these ten key findings. The results from over 1000 active Australian social media users showed interested findings regarding the relationship between social media, digital influencers and purchasing behaviours. For example, nearly 70% of Australians use social media to research something they are interested in purchasing and one in four Australians have used a discount code from an influencer or blogger.
The results of the survey and the key findings show that there is a positive correlation with influencers promoting brands and the decision to purchase from that particular brand by Australian consumers. Forty percent of Australians are more likely to purchase from a brand they have seen an influencer or blogger promote.
In Australia, recent guidelines have stipulated that paid collaborations should be disclosed so that consumers are more informed about what is organic content and what is sponsored content.
