Given that 80 percent of people around the world use a smartphone, including mobile platforms in your digital marketing strategy is a smart move. Understanding your customers’ pain points, designing content that is mobile-responsive, and making strategic use of mobile marketing campaigns are all necessary steps for an effective mobile marketing plan.
If you’re new to the world of mobile marketing and are seeking guidance on targeting users on smartphones, tablets, and other mobile devices, then this infographic is a great place to start.
