Collection of Infographics
It’s time for the Super Bowl again. One of the biggest annual television events in the United States. Each year, the Super Bowl draws well over 100 million viewers, but not everyone is watching for the game itself. Many tune in solely for the brand new commercials being churned out by some of the biggest players in advertising. The real point of contention is weather […] Read more »
“Location, location, location” was once only a mantra in real estate, but it’s found a new home in marketing as brands tighten their targeting on in-store shoppers. With the ubiquity of mobile devices and advances in location technology, brands can now send real time, relevant ads to shoppers about to buy. To see how brands have leveraged location to make purchasing more personalized, take a […] Read more »
Source: Mobile Marketing Trends from the Millennial Media 2012 Mobile Highlights Report. Apple released the iPad Mini at the beginning of November 2012 to plug the hole in its tablet range. Previously, Apple only offered the larger 9.7 inch tablet which let companies like Amazon and Google move unopposed into the 7 inch market. The iPad Mini uses the same processor as the iPad 2 […] Read more »