This infographic was created because too many great writers get little to no views, social media shares, links or rankings from all the hard work they put in. The main reason this happens is because they don’t have connections within their industry to help them spread the word about their great content. This infographic provides a template for finding social media thought leaders in your industry, […] Read more »
Trends That are Changing the Way Brands Market to Consumers
Over the last 20 years, there have been many innovations in technology that have changed the way that consumers find information. Due to this, marketers have had to change their approach on how they engage their target audience. These innovations include the release of the first smartphone in 1994, Facebook, YouTube and Twitter. The introduction of these electronic platforms also ushered in the decline of […] Read more »
Content Marketing: Thinking in Stories
One thing is certain in the marketing world: content is king. In a world where everything can be found online, your company needs to stand apart and produce high-quality, relevant material. It’s not enough to rely on good, old-fashioned ads and commercials—that’s not enough for today’s modern consumer. To attract potential clients, companies need to partake in content marketing. Content marketing engages the target audience; […] Read more »
The Many Faces of Content Marketing
Mediarun have been working in content marketing for a number of years. In this time they have had to deal with a great variety of different personalities and job descriptions. We thought it would be amusing to share their creation of 12 cartoons of 12 types of content marketers. They produced this piece of work in conjunction with Chris Ollis, the artist and animator who runs www.intertwined.co.uk. […] Read more »