Business owners who serve an audience in a particular geographic location are always looking for the best ways to connect with in-market local shoppers. These 4 stats tell a compelling story about how shoppers make local purchase decisions and why local search is an essential tool for businesses to reach consumers at the right time. Being visible to the people in your area when they’re […] Read more »
How People Use Mobile Voice Search
When do people use voice search? What services are they mostly looking for? What info do users prefer to find via voice search? These and other questions are answered in the infographics below. The numbers and stats will help you see how much your business can be affected by the voice search and whether you should focus on optimization for voice queries. A detailed explanation […] Read more »
The Importance of Phone Numbers in Search Marketing
The best way to stand out in the search results is to get creative! Discover the benefits of using a custom phone number in this infographic and how including these marketing assets within meta descriptions and page titles can improve brand identity, brand recall, and awareness from search engine marketing and advertising campaigns. Read more »
Mobile Marketing Trends and Techniques
Given that 80 percent of people around the world use a smartphone, including mobile platforms in your digital marketing strategy is a smart move. Understanding your customers’ pain points, designing content that is mobile-responsive, and making strategic use of mobile marketing campaigns are all necessary steps for an effective mobile marketing plan. If you’re new to the world of mobile marketing and are seeking guidance […] Read more »
Cross Device Marketing – Statistics and Trends
Online shoppers own 3.64 connected devices on average and 80% of consumers bounce between devices to shop online. Twenty-five percent of online customers start transactions on smartphones and complete it on a desktop, whereas 35% of online buyers begin a transaction on a desktop and complete it on a smartphone. That is why 40% of online transactions involve multiple devices such as desktop, mobile phone, […] Read more »
How to Market Your Mobile Website Internationally
Finding articles on how to expand your website internationally is quite easy, but people seem to never talk about mobile websites. While they are quite similar to regular websites, there are extra factors to consider when marketing one, such as evaluating how each page’s design appears on a smaller screen. Also, when targeting a new country (for expansion), you have to do some research on […] Read more »
Mobile Ranking Factors
In the modern day when PCs are no longer the main platform used for Internet browsing, mobile SEO has become a must for rising above the competition in one’s marketing niche. More and more high-quality mobile sites find their way on the first page of Google’s search results, proving the necessity of optimizing your web resource properly. So how does one use SEO to the […] Read more »
20 Reasons Your Business Needs Web Development
Business has changed drastically over the past few decades and having a strong web presence is paramount to your success. If you are still one of the few businesses left without a good website, including a mobile option, here are 20 good reasons why your business needs a reliable web presence. Read more »
Why Your Gym Needs to Go Mobile
Over 190 million people in the U.S. own smartphones and your gym or business can take advantage of this. Apps account for 89% of mobile media time, which is why going mobile is great. Going mobile will simplify the process for booking which helps improve engagement by 80%. Mobile also gives business owners more control over pricing, promotions, customer service and feedback. It is essential […] Read more »
Game of Phones
This infographic was put together to show the large scope for small and medium sized business to cash in on a growing online market. The rising figures are for smartphone use and by adapting to mobile friendly websites and apps these companies could benefit hugely. Our generation’s smart phone addiction should be viewed as an opportunity not be to be missed! Original Source of infographic […] Read more »