Sentiment Analysis is a process used to identify the attitude of customer groups towards products or services offered to them. Using this strategy, businesses can understand the attitude or emotional reaction towards their brands or products. Businesses can easily trace any negative opinions of the customers toward their brand. Check out this infographic for more! Read more »
Best Advertising Options for Small Businesses
Advertising may sound expensive, but it’s the best way to be known in your market. You don’t need to break the bank as there are advertising options that are low cost, yet creative and effective. If you’re planning to advertise your small business, consider online marketing. These days, people spend more time on the Internet anyway. Take advantage of it. To help you, here’s an infographic […] Read more »
Monitor Your Social Media in Only 10 Minutes a Day
The whole marketing landscape has changed with the introduction of social media to the business. With a huge variety of social media platforms made available on the web, there’s a greater chance of reaching out to your target market’s concerns more easily. Social media has become a powerful tool, as it gives us control right at our fingertips. Imagine sharing that piece of content that […] Read more »
6 Effective SEO Secrets
If you know search engine optimization (SEO) and understand how to use it to your advantage, then you will ultimately be a successful internet marketer. However, SEO is constantly changing because the major search engines are always updating their algorithm causing your rankings to shift from time to time. There are, however, a few SEO secrets you can use to keep you afloat in this […] Read more »
The Road Map to Online Marketing Success for Small Businesses
Online marketing is rapidly catching up with offline marketing as being the most important way for businesses to find and keep customers. Unfortunately however, small businesses often struggle with their online marketing efforts. They often work alone or in very small teams and don’t have experts to find out what they should be doing. This means that either they haven’t got any idea at all […] Read more »
How to Sell on Instagram
Today’s ecommerce marketers are figuring out the best ways to get the most from Instagram. Visual, user-generated marketing assets are all the rage nowadays, as this infographic based on data from customer review marketing platform Yotpo demonstrates. For years, it didn’t matter how engaged Instagram’s growing user base was. Because Instagram posts don’t support clickthroughs to websites, marketers have, for the most part, overlooked this social […] Read more »
Trends That are Changing the Way Brands Market to Consumers
Over the last 20 years, there have been many innovations in technology that have changed the way that consumers find information. Due to this, marketers have had to change their approach on how they engage their target audience. These innovations include the release of the first smartphone in 1994, Facebook, YouTube and Twitter. The introduction of these electronic platforms also ushered in the decline of […] Read more »
9 Successful Email Marketing Campaigns to Boost Product Sales
Based on statistics from the Direct Marketing Association (DMA), marketing with email has surpassed unsolicited mail when it comes to amount. This isn’t unexpected considering just how much more affordable, more quantifiable and far better targeted email could be than direct mail. Email marketing can certainly help organizations stay in touch with clients and potential customers. However, there is a huge difference between merely including […] Read more »
Rule the Local Search Results
There are several important factors that you should never overlook if you want your local business to prosper: plan ahead, assess and update your marketing strategy, and stay up-to-date with industry trends. Now more than ever before people seem to make their purchase decisions online and if you are to turn this to your advantage you should invest your time and efforts in improving your […] Read more »
Inbound Marketing for Vacation Rental Companies
Nearly 80% of vacationers use the Internet to plan or book their vacations. Because of this, vacation rental companies must have a strong online, inbound marketing strategy to be successful. This infographic explains the process of inbound marketing for vacation rental companies and shows how the method attracts website visitors and converts them into bookings and repeat business. As this infographic shows, each step of […] Read more »