How to Appeal to the 4 Shopper Types

Online Shopper Types Infographic

There are 4 types of online shoppers: the Expert, who knows exactly what he wants the Lister, who knows the features he wants the Novice, who doesn’t know what he wants and needs your advice the Browser, who knows you will inspire him Find out how each of the types shops and how to enhance their online shopping experience. Check the statistics of online shoppers’ […] Read more »

eCommerce: Retail’s New Storefront

Ecommerce Infographic

It’s official, shoppers have turned to eCommerce to purchase their goods. The amount of online shopping is increasing more each year and it doesn’t look like it is going to stop anytime soon. eCommerce is quickly changing the storefront retail industry and how people shop. This means that the marketing industry is going to change the way it advertises to consumers too. Koeppeldirect has created […] Read more »

Giftsdirect.com’s First Ever Christmographic

Christmas is a great time of the year. So many people hustling and bustling to get things done and being so nice to each other. Once in awhile it is nice to look at some of the figures of the holiday for a better view of things. For those doing their shopping online, 77% did it from a desktop in 2012 and we can only […] Read more »

What Is E-Commerce?

What Is E-Commerce - Infographic

E-Commerce is short for Electronic Commerce First of all, online shopping, which is also referred to as e-shopping, or e-commerce, is a multi-billion dollar industry. Many people do online shopping all the time. It has become a part of our everyday lives in the same way that regular shopping is a part of our everyday lives. The definition of E-Commerce is: Buying and selling of […] Read more »

Staples – Can Online Investment Increase My Offline In Store Sales?

The ROPO Effect, Staples, and purchasing online

What is ROPO? ROPO is the English acronym that is used for the expression “Research Online Purchase Offline”. This means that consumers spend time looking into the product/service on the internet, and then after their research is complete, they purchase the product offline. Portugal has an old citizen ID card that is being switched out and phased out by a newer Citizen Card. Their new […] Read more »

Things That Happen Every Sixty Seconds – Infographic

There are so many things that happen online every 60 seconds. I am amazed by the 38 tons of e-waste generated every 30 seconds. When you think that Google makes $75,000 every 60 seconds it is no wonder why they are one of the worlds richest companies in the world. I am surprised that so many BlackBerries sell every 60 seconds. I do not know anyone who […] Read more »

9 Amazing Things to Know About Amazon – Infographic

9 Amazing things to know about Amazon Infographic

In Business, the curve is always steeper: Amazon, the million-title-bookseller turned world’s-largest-retailer hit the $50 billion sales mark in 1/2 the time it took Walmart to do such. Amazon has laid waste to almost all of it’s high-caliber competitors. Amazon started playing with a full-court press with the like of Barnes & Noble, Walmart and all the way to Apple. The Amazon juggernaut keeps outgrowing […] Read more »