Collection of Infographics
This infographic was designed to give an easy, but powerful, methodology to measure the optimization level of an AdWords account by looking at 3 Key Performance Indicators (KPIs). It analyzes the level of efficiency, looking at the quality score of the most expensive keywords and thus giving a precise answer to the question: Am I getting the lowest PPCs I can? Afterwards it looks at effectiveness, analyzing conversion […] Read more »
Writing effective Pay Per Click ads isn’t an easy task. With 25 characters for the headline and 70 for the body of the ad, there’s not a lot of room for creativity here! Especially when you’ve got key features and benefits to get across. A strong call to action and the keyword needs to fit somewhere too. Not easy. However there are 10 core principles […] Read more »
PPC, also known as Pay Per Click is a growing and ever relevant field today. Many online marketing professionals are choosing this because of the ability you have to serve others by providing a meaningful service and thrive in a competitive field. PPC is so crucial in an online strategy for any business of every size. Google, Yahoo, and Bing deliver search results when people […] Read more »
David McBee works hard to make Internet Marketing as simple as possible. His claim to fame is “making sense out of internet gobbledygook.” So when he was recently asked to break down four elements of internet marketing into their MOST BASIC elements, he came up with the following infographic. You’ll see that each element is broken down into three smaller pieces, thus the TRIFECTAS. Take […] Read more »