Did you know that print ads still work in the age of the Internet? Generally, print as a medium is far from being dead despite all the skepticism around it and when everything out there firmly transforms into digital. This, however, is not easy to believe until we refer to study-backed data and stats which demonstrate that in specific areas (such as emotions and feelings […] Read more »
The Evolution of Typography
Do you know how typography has evolved through the years and how people and technology contributed to its development? If you’re curious, let’s take a look at the past and discover how different typefaces that we now use on printed materials and for website design were created. Read more »
How to Maximize Results from Door Hanger Advertising
Using door hangers to market your business or announce something is an easy and cost-friendly way to get in touch with your target audience. But even though it’s easy and cost-friendly,it doesn’t mean it’s always effective. Take note, there are more things you need to consider to get your message the respect it deserves. Read on for some alternative methods. Original infographic provided by Vectrum […] Read more »
What is a Leaflet – And How Can They Work For You?
As an old-school marketing technique, many overlook leaflet marketing in their promotional campaigns. This infographic aims to reignite marketing departments’ love for leafleting by looking at what leaflet marketing is and how it can be used by businesses to successfully promote their products and services. Read more »
Trends That are Changing the Way Brands Market to Consumers
Over the last 20 years, there have been many innovations in technology that have changed the way that consumers find information. Due to this, marketers have had to change their approach on how they engage their target audience. These innovations include the release of the first smartphone in 1994, Facebook, YouTube and Twitter. The introduction of these electronic platforms also ushered in the decline of […] Read more »