When your wares are out in the marketplace, common sense would dictate that the decisions your potential customers make are governed by rational, clear cut deliberation. It turns out we don’t have time for all that and our subconscious steps in and helps make the choice for us. Previous life experiences and other deep rooted urges weigh things up for us in a split second […] Read more »
Most Common Barcode Label Problems
Barcodes have been in use for half a century. It all started in the retail industry, but has come a long way since then. Nowadays, barcode labels are everywhere. Be it a piece of cosmetics, a medicine, or technology equipment – you can find a barcode label on almost any product. Why did barcodes become so popular? It’s probably because of their minimalism and functionality. […] Read more »
Tips on Creating Artistic Display Scenes for Maximum Exposure
Visual merchandising has become crucial for retail owners and outlets. Having seen tremendous growth of retail industry the competition has also grown very fast. Retailers now market their products using display merchandising techniques and artistic display scenes have become a need for store fronts. People are generally attracted toward uniquely designed display windows. Here are 5 tips to create an artistic display window for maximum […] Read more »
How to Engage Your Retail Associates
In today’s competitive and volatile retail environment, any strategic change can mean the difference in the competitive edge. Employee engagement is essential to the success of an organization, and with retail employees planning to switch jobs at an alarming rate, organizations would do well to have a plan for better retention. Better retention numbers translate to a better bottom line, but engaging employees is a […] Read more »
iBeacon Technology – Connecting Physical and Digital Worlds
According to a recent survey by Accenture, nearly 60% of U.S consumers agreed that they want a more personalized shopping experience with real-time promotions. It goes without saying that it has become increasingly critical for brands to be able to serve the ever changing needs and preferences of their hyper-connected consumers across all channels of interaction. iBeacon technology is the medium to do just that […] Read more »
eCommerce: Retail’s New Storefront
It’s official, shoppers have turned to eCommerce to purchase their goods. The amount of online shopping is increasing more each year and it doesn’t look like it is going to stop anytime soon. eCommerce is quickly changing the storefront retail industry and how people shop. This means that the marketing industry is going to change the way it advertises to consumers too. Koeppeldirect has created […] Read more »
10 Facts About Alibaba You Probably Didn’t Know Before
The biggest B2B provider from China is aiming for their US IPO later this year. Get familiar with the tech giant from China. The company is well known in China and Asia but almost strange to western users. Alibaba is a giant – almost like Google, Facebook or Twitter in the US. We present 10 interesting facts about the company you probably didn’t know about […] Read more »
Uniqlo vs. Zara – Who Is Winning the Retail Race in China? – Infographic
Uniqlo vs. Zara – Who’s Winning the Retail Race in China Both Zara and Uniqlo have similar demographics and store expansion ambitions and have proven to both be leaders in the fashion retail industry in Asia. New Uniqlo locations are packed with customers and new Zaras have cues that stretch literally around the block. Well, how do they stack up against each other? Who has […] Read more »
Preparing to Shop on Black Friday – Infographic
Here is an infographic about Black Friday shopping. What did you go for? Most people go after clothes, shoes and accessories. I feel bad for the kids that got socks and underwear. I can remember the christmas panties I got when I was a little girl. I just wanted a doll, I was bummed but I was okay with it. Over the years I have […] Read more »