Sentiment Analysis is a process used to identify the attitude of customer groups towards products or services offered to them. Using this strategy, businesses can understand the attitude or emotional reaction towards their brands or products. Businesses can easily trace any negative opinions of the customers toward their brand. Check out this infographic for more! Read more »
The 6 Steps of Effective Marketing
This infographic presents the main components of digital marketing, which are submitted in the required sequence and briefly described. This information will be useful to all who strive to achieve success with the Internet business. Read more »
Entrepreneurs and Social Media
Social media is only growing in popularity, and utilizing social media as an entrepreneur or business owner is necessary for success and visibility. Since social media is new and foreign to many business owners, there is some hesitancy to jump on the bandwagon. This infographic from the UAB Collat School of Business explains why its important to start using social media. Read more »
Gain Those Employee Engagement Benefits
Employee engagement is very important for businesses and organizations. Paying close attention to your employee engagement and developing it can result in huge benefits for your business. These benefits can include reduced staff turnover, reduced training costs, improved efficiency, greater creativity and higher profits. This infographic by myhrtoolkit looks at how employee engagement can be improved via the effective use of social media. Whilst social […] Read more »
10 Sentences a Social Media Manager Should Never Use
Being a social media manager is awesome! Working in the digital industry, creating amazing content and connecting with communities of raving fans are only some of the perks on the job. But it’s not always a piece of cake, and sometimes, a social media manager also has to deal with difficult situations, where a customer or a follower is not happy. Even in such a […] Read more »
Why Healthcare is Failing Social Media
Patients are adopting social media to interact and shop for practices. But healthcare is still far behind. A majority of patients’ healthcare decisions are influenced by social media. In fact, they are already using it to “shop around” for the best physicians, hospitals and practices. Forty one percent of people said social media would affect their choice of a specific doctor, hospital, or medical facility. The […] Read more »
The Selfie Culture Among Generations
Selfies have become a very common phenomenon with people from various generations engaging in taking them. Selfies are often uploaded onto social media sites and a study revealed that millennials are the generation who post the most number of selfies onto such websites. Reports also show that almost 1 million selfies are posted on various social media sites daily and the breakdown of this shows […] Read more »
How to Use Social Media Thought Leaders to Drive Traffic to Your Blog
This infographic was created because too many great writers get little to no views, social media shares, links or rankings from all the hard work they put in. The main reason this happens is because they don’t have connections within their industry to help them spread the word about their great content. This infographic provides a template for finding social media thought leaders in your industry, […] Read more »
Ebola, Social Media and the Fight to Contain Contagion
Ebola is called an incurable and contagious virus, also known as “one of the world’s most virulent diseases” by the World Health Organization. A major Ebola epidemic has caused a public health emergency in major sub-Saharan African areas. Africa is fighting Ebola not just with policy and humanitarian aids but also with social media platforms. The Ebola virus has grabbed global attention; panic, fear, and […] Read more »
ISIS: Terror Has Gone Social
The Islamic State (ISIS) has built a sophisticated and impactful online propaganda campaign using many social media networks, including but not limited to Facebook, Twitter, YouTube and WhatsApp. The group employs experts in the areas of marketing, PR and visual content production to ensure the legitimate appearance of its messages. The intended goals of the campaign – mainly recruiting new members (including westerners), inciting fear […] Read more »