Due to a lack of good communication in the trucking and transportation industry, a current practice of running trucks empty, known as “empty backhauls”, costs drivers money but just as importantly harms the environment with needless pollution. In order to reduce empty backhauls, trucking companies need to connect directly with shippers and be in more frequent contact. This way, drivers won’t have to drive empty, and they will save on fuel and the planet will be significantly less polluted. Incentive exists for fleet owners and drivers to do this, since it will save them a lot of money every haul.