When your wares are out in the marketplace, common sense would dictate that the decisions your potential customers make are governed by rational, clear cut deliberation. It turns out we don’t have time for all that and our subconscious steps in and helps make the choice for us.
Previous life experiences and other deep rooted urges weigh things up for us in a split second and we move on with the rest of our day. This presents a challenge and an opportunity for labeling and marketing. Grab this opportunity with both hands and use it to steer your customers in the direction you want them to go.
