Website translation helps increase your credibility with prospective clients. Finding a website translated into several languages has become the norm to the average website visitor, furthermore ensuring that brand stands out among the competition. Experts have noticed a direct relationship between the rate of converting traffic, bounce rate, and the number of language choices available.
Using an SEO strategy extends to practically every part of the website code, getting each piece of SEO-rich content translated multiplies your chance of a higher ranking on popular search engines regardless of the language of the visitor. Website translation (website localization) is a great way to maximize ROI, and more businesses are using website translation as a tool to analyze new foreign markets and collect information to make their commodities more appealing.
Many of the websites that are translated into two or more languages are an investment, so consider this investment while your competitors are doing just that.