The issue surrounding the gender pay gap and equality between men and women has long been a source of discussion, particularly in the workplace. New research by Adzuna.co.uk analyzed over 1.2 million job ads since 2014 to see whether there is gender biased language in UK job ads.
Results revealed that around 60% of all UK industries displayed bias towards men when writing job ads, with 17% more masculine associated language being used. Since 2014, there has been a movement towards using neutral wording in the job ads, however unsurprisingly, there is still a long way to go with regards to equality in gendered language. Among the job industries that exhibited the most male-biased language in their job ads were Consultancy, Property, Maintenance, Travel and Sales.
