Mobile surveys are revolutionizing market research. But almost no one is talking about Respondent Experience. Shocking when 89% of time on smartphones is spent in mobile apps, but 57% of web users have said they would not recommend a company who’s mobile experience is sub-par.
If your survey questions are getting cut off on mobile breakpoints or don’t blend seamlessly with the apps or websites you use for distribution, your survey response rates, brand, or completion percentage could be in danger. This infographic shows how you can fix this with online survey design best practices and/or a survey platform committed to respondent experience.
