
Mobile Madness, How Did Mobile Phones Engage With NCAA March Madness? Over 2,000 U.S. adults were surveyed to see how they engaged with mobile devices during the 2012 NCAA Tournament. How did mobile impact the NCAA tournament consumer experience? Mobile insights: Mobile devices gave users immediate access to data, content, and scores during live events. For 26% of passionate fans, fans with a favorite team […] Read more »